I’m Chris Schaefer, a creative leader who helps brands evolve while they grow, by telling more impactful stories that drive results – beyond vanity metrics.
Standing out in a crowded market
At Collibra, I lead end-to-end video production, managing an internal team, vendors and collaborating with cross-functional departments, leveraging AI to increase production by 25% YoY.
Working to help the organization avoid churn, I create highly customized videos for large customers (over $150,000 ARR) to drive adoption and customer success.
In 2024, I grew our YouTube audience to over 165,000 views.
Developing a radically new brand voice
How do you stand out in a market where all of the products are perceived as roughly the same?
At FOX Philadelphia, we developed “We go there” as a brand campaign to reflect the station’s outrageous personality and meet the leadership team’s goal of looking radically different from our competition.
In addition to producing the anchor assets (video and digital display ads), I managed a team of copywriters to ensure the brand was reflected in all marketing materials.
Strategic creative following a $4B sale
After being sold by Dell in a massive deal, I directed agency partners to produce Boomi’s FIRST EVER international branding campaign – creating a multi-channel, always-on series of video ads targeting C-Suite leaders. The campaign elevated brand perception amongst key personas with cinematic footage, sleek design and premium audio, in 4 languages.
Creative quality lifts brand perception. Slide and see.
Chris Schaefer 